Jo, as a standalone name, is not among the most popular names globally. However, it is a versatile name that can be used for both males and females, and it is often appreciated for its simplicity and neutrality.

Jo March is the central character in Louisa May Alcott's classic novel "Little Women." Jo March is a strong-willed and independent aspiring writer who navigates the challenges and joys of growing up and pursuing her dreams. The character has become an iconic figure in literature, embodying creativity, determination, and resilience.

Jo Malone is a British perfumer and businesswoman. She is known for founding the Jo Malone London fragrance and cosmetics brand, which gained worldwide recognition for its elegant and distinctive scents. Jo Malone's contributions to the beauty industry have earned her accolades and success.